Tackle the stigma.

The 12th Man campaign helps men talk more openly about mental health. It encourages men to be the 12th man for their families, friends, colleagues and other people in their lives. It empowers men to talk about mental health more openly, more often, and without stigma or prejudice.
What we did
Brand positioning. Print design. Promotional material. Web design. UX and UI. Support and maintenance.
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